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Event Details
UITNODIGING Mangrove Update
Online Reputatie
Het creëren van een sterk merk is altijd al belangrijk geweest, maar een goede offline reputatie is tegenwoordig echt niet meer voldoende. Het is van belang een synergie-effect te creëren tussen de off- en online reputatie van een bedrijf. Dit is het thema voor de volgende Mangrove Update!
Tijdens deze Mangrove Update zoomen onze vakidioten in op het thema Online Reputatie, zodat je zelf betere afwegingen kunt maken en hierover doordachte beslissingen kunt nemen. We geven inzicht in de relevante ontwikkelingen, vertellen in begrijpelijke taal meer over de technische uitdagingen en keuzes, laten coole cases de revue passeren en er is ruim de tijd voor vragen.
Stephen Farrelly - Senior Online Marketeer @Mangrove - gaat in op de wijze waarop je de online reputatie kunt analyseren, de laatste algoritme updates van Google (met name Penguin), customer reviews, content/inbound marketing, social media strategy en e-mail marketing.
Gijsbregt Brouwer - de man achter o.a. Sportnext.nl - zal ingaan op het bouwen aan een sterk merk; een essentieel onderdeel van een goede reputatie. Gijsbregt Brouwer heeft voor vele sponsors en sportorganisaties (mee)gebouwd aan hun merk. Altijd door de liefhebbers van de sport er actief bij te betrekken met behulp van de inzet van online, social en mobile. Recentelijk voor Delta Lloyd waarbij hij samen met Mangrove optrekt voor de ontwikkeling van de platforms, de online marketing en het community management.
Onze derde spreker Steven Pieneman - Online media strateeg - gaat in op het veranderende online medialandschap. In zijn presentatie komen de laatste trends op het gebied van interactieve marketing, display advertising en online mediaplanning aan bod.
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Agenda:
15.45 Ontvangst
16.00 Stephen Farrelly - Online reputatie Analyse
16.15 Gijsbregt Brouwer - Sponsoring en Reputatiebeheer
16.45 Steven Pieneman - Trends in eMarketing, display advertising en online mediaplanning
17.15 Vragenronde
17.30 Borrel
Aanmelden: mangroveupdate.eventbrite.com
Wij hopen je 19 juni te mogen ontmoeten.
Het Mangrove team
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When & Where
Mangrove Internetbureau
Schiekade 189
Etage nummer 6
3000 AL Rotterdam
Netherlands
Tuesday, June 19, 2012 from 3:45 PM to 8:00 PM (CEST)
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